Article

The Identity Construction of Microblog Users from the Perspective of Impression Management Theory

School of Foreign Languages, Shanxi University, Shanxi 030000, Shanxi, China

https://doi.org/10.58531/ijssr/1/2/7

Received: 28 September 2023 / Accepted: 19 October 2023 / Published: 20 October 2023

In recent years, the emergence of mobile social media and platforms has made the communication between people more and more convenient. As a social media platform based on user relations, microblog users can realize the real-time sharing and interaction of information in the form of multimedia such as text, pictures and videos. Therefore, it is of certain theoretical and practical significance to study how microblog users use this new social stage for impression management and identity construction. Based on impression management theory, this study adopts the method of combining qualitative and quantitative to analyze and study the motivation and strategy of ordinary microblog users (different from celebrities) when using microblog and their construction identities. The research shows that when ordinary microblog users use Weibo for impression management, most users prefer to use acquired impression management strategies, publishing positive, healthy and upward content, and through these they construct positive personal identities. In addition, the main motivation of these users for using microblog is to win likes and attention from others, which is beneficial for users to manage their image and better promote the healthy development of social network.

impression management; identity construction; microblog user

Liu T. The Identity Construction of Microblog Users from the Perspective of Impression Management Theory. Int. J. Soc. Sci. Res., 2023, 1 (2), doi: 10.58531/ijssr/1/2/7

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